The Lookback Method ... Want to know what happens if you get it wrong?





I grew up in a suburban Detroit neighborhood that flooded with even a moderate rainfall. As kids, we delighted in the flooded streets which to us were second only to snow days. We would take to the streets to play in the street ponds that often reached a few feet deep.

The adults were not amused but more importantly, were probably praying the waterlogged street ponds consisted only of rain water. For the adults, each flood meant more property destroyed, more disgusting cleanup, more mold in our basements and walls, more repair bills and more fights with the city.

After years of class action lawsuits and arguments with the city, homeowners finally understood that the entire city was built on clay which does not drain properly. Even later attempts by the city to fix the poor drainage made little difference because the original foundation was so inadequate. So no matter how many hundreds of thousands of dollars property owners spent waterproofing their basements and fixing their foundations, nothing was going to stop the flooding.

What is my point?

Any business that fails to properly measure their employees is like the homes built on clay. No matter what insurance strategy you choose or which safe harbors you use, if you measured your employees incorrectly everything you do thereafter will be based on faulty data. This will potentially leave you exposed to avoidable penalties that could range from the tens of thousands to the millions of dollars.

Put simply, the measurement method you use and the data you end up with are the foundation for every single part of your ACA compliance strategy. And unfortunately, I am still seeing far too many employers and brokers who do not understand the law.

In this webinar, I am going to go back to the basics and clarify the measurement method rules for you and as always, show you how to be strategic in your implementation of these rules.

By the end of this week's webinar you will be an expert on the answers to these questions:


1. What are the different measurement methods and which one should I use?

2. How should I classify my employees?

3. How do I count my seasonal employees?

4. How can I avoid costly penalties?

5. What are the break in service rules?


And much more.

The Employers Guide To Obamacare

The Affordable Care Act (ACA) is one of the most confusing and difficult laws US employers have ever had to face. It is thousands of pages long and changes constantly. The Congressional Budget Office has estimated that the IRS will collect approximately $130 Billion dollars from employers who fail to comply with the law over the next 10 years. Fortunately, the Employer’s Guide to Obamacare is here to help business owners navigate the minefield.


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